Official Product Sponsorship

With more than 1.5 million people enjoying the many events of the Kentucky Derby Festival each year, products and brands associated with the festivities get noticed. Official Product designation is a solid tie-in for Your Company's Product or Service with a brand that dominates Spring in the community.

The Official Products program provides over 25 different companies the opportunity to become officially licensed products or services of the Festival.  Each sponsor receives a customized program for their product.  A shining example among those receiving "Official Products" licensee status are the Kentuckiana Honda Dealers who donate a fleet of vans to the KDF staff and board members to use for a six-week period during the Festival's in-season.  Additional benefits in this program include: category exclusivity, numerous print ads featuring logo and listing, rights to use the Derby Festival "Official Product" logo on product packaging or P.O.P. display materials and any additional advertising, image-tie between the Festival and the product, as well as sampling and booth space at events.

With this designation, Your Product or Service can use the Derby Festival Official Product logo in print and promotional pieces throughout the region. You can develop promotions with tie-ins to the Derby Festival and be a part of an extensive print promotional program provided by the Derby Festival. Sampling opportunities at key events can also be a part of this exclusive and popular program.

Click here to see the Derby Festival's Official Product sponsors.

For more information on joining the ranks of the Derby Festival's Official Products you can contact us via email by completing our online form, or contact Dodie Holderfield, Advertising/Promotions Manager at (502) 572-3820 or dholderfield@kdf.org.