Parade Inflatable Sponsorship Benefits

The Kentucky Derby Festival recognizes that the Pegasus Parade Inflatable Sponsorship is a high profile promotional opportunity for Your Company. Your Company would be able to demonstrate community goodwill and strengthen Your Company's name in this region.  The following benefits will garner exposure for Your Company as a Pegasus Parade Inflatable Character Sponsor.

• Your Company will receive Derby Festival Executive Sponsor status as Pegasus Parade Inflatable Character Sponsor
• The parade route creates a venue to display Your Company's community involvement before a captive audience of more than 250,000 on parade day.
• Your Company will reach an audience beyond the crowds along Broadway, the Pegasus Parade is broadcast on WAVE 3 TV, Louisville's NBC affiliate.  In 2007, the broadcast received a Nielsen rating of 9.1 and a 17 share (translating into an estimated 120,000 viewers, locally). All floats receive mention, by the WAVE-TV talent, as they pass through "TV zone" on the route.
• Inflatables are also showcased at the Derby Festival Parade Preview.  This fun family event, attended annually by approximately 10,000 people, gives the public a sneak preview of the inflatables before their parade down Broadway.  It provides an additional and unique exposure opportunity for Your Company's inflatable sponsorship.
• There is also a costume contest for the handlers of inflatables for best theme and best dressed handlers.
• Through print medium, Your Company will receive special recognition as an Inflatable Sponsor with Executive Sponsor status in numerous Derby Festival-produced publications.  By Festival's end, Your Company will receive millions of printed promotional mentions. 
• Your Company will receive mention on the official Derby Festival Website. Updated daily in season, the site topped 1 million page views in 2010.  www.derbyfestival.org provides the entire Festival schedule with sponsor mentions as well as a complete sponsor listing.  The Festival website is maintained all year and averages 200,000 page views monthly during the off season.
• Your Company's employees received a twenty-percent discount on Derby Festival merchandise, including posters, T-shirts, hats, etc. through the Kentucky Derby Festival licensed merchandise vendor
• Your Company will receive a complimentary ticket package.

If you are interested in sponsoring one of these units in the Pegasus Parade, please contact the Marketing Department at  (800) 928-3378 x. 837 or (502) 572 x 3837.