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2010 Pegasus Pins Unveiled!
Back to News- Author:KDF Press Office
- Date Published:03/10/2010
The Kentucky Derby Festivals 38th edition of Pegasus Pins go on sale TODAY at the eight Kentuckiana O'Charley's restaurants and on MONDAY, MARCH 15, at more than 1,000 retail outlets and participating financial institutions. Pins cost $4 at retail locations and $5 at KDF event gate admission. Returning this year, for families on a budget, are Family Fun Packs of five pins that will be available at retail locations for $16. “Family Fun Packs are a great option for parents who plan on taking their children to Derby Festival events," said Mike Berry, President and CEO of the Kentucky Derby Festival.
The 2010 pin design features the Festival's overall theme - "Spring Fever Reliever" - with the "Reliever"stamp referencing the icon used on medical documents. Each pin envelope contains one of the pins in five different colors (purple, orange, yellow, green and blue) for a $4 sponsorship, plus two coupons for products or discounted services.
O'Charley's, which is selling Pegasus Pins for the first time, is a new Pegasus Pin coupon and Family Fun Pack sponsor, with approximately 200,000 coupons included in pin envelopes, as well as in every Family Fun Pack. The Family Fun Pack coupons are good for a $5 discount on a $20 food purchase at any area O'Charley's restaurant; the same coupons are also included in the individual Pegasus Pin envelopes.
Said Mike Fischer, O'Charley's operations director: "O'Charley's is very proud to be a part of Louisville's largest community celebration. We are excited about the momentum and growth of the Pegasus Pin program and the events that it funds for the Derby Festival. This is an outstanding opportunity for O'Charley's to show our commitment to A Passion to Serve our communities."
In addition to a pin and coupons, each Pegasus Pin Sponsor has the chance to win prizes if they find a Gold Instant Win Pin in their envelope. The odds of finding a gold pin this year are 1 in 27, with 11,000 of these pins in circulation. Gold Pin Winners can register their gold pins to win one of 11 Grand Prizes (including a 2010 Honda CRV sponsored by Kentuckiana Honda Dealers). Pin redemption locations include 11 Walmart Supercenters, 10 area Kroger stores, and several other locations. For a complete list of prizes and pin redemption locations, visit www.kdf.org.
Again in 2010, the Derby Festival Pegasus Pin Sponsorship Grand Prize Drawings will be broadcast on WAVE 3 TV. One Grand Prize will be drawn on each of the 6 p.m. and 11 p.m. WAVE 3 TV newscasts beginning Thursday, May 6 through Wednesday, May 12 (excluding Saturday, May 8 and Sunday, May 9). To be eligible for the prize drawings, entries must be received no later than 5:00 p.m., Tuesday, May 4, 2010.
Started as an awareness campaign for the not-for-profit civic celebration in 1973, the plastic pins are now one of four primary sources of funding the Derby Festival events. It has become a way for the community to have ownership in the Festival and show their pride in the region's largest celebration.
The 2010 pin design features the Festival's overall theme - "Spring Fever Reliever" - with the "Reliever"stamp referencing the icon used on medical documents. Each pin envelope contains one of the pins in five different colors (purple, orange, yellow, green and blue) for a $4 sponsorship, plus two coupons for products or discounted services.
O'Charley's, which is selling Pegasus Pins for the first time, is a new Pegasus Pin coupon and Family Fun Pack sponsor, with approximately 200,000 coupons included in pin envelopes, as well as in every Family Fun Pack. The Family Fun Pack coupons are good for a $5 discount on a $20 food purchase at any area O'Charley's restaurant; the same coupons are also included in the individual Pegasus Pin envelopes.
Said Mike Fischer, O'Charley's operations director: "O'Charley's is very proud to be a part of Louisville's largest community celebration. We are excited about the momentum and growth of the Pegasus Pin program and the events that it funds for the Derby Festival. This is an outstanding opportunity for O'Charley's to show our commitment to A Passion to Serve our communities."
In addition to a pin and coupons, each Pegasus Pin Sponsor has the chance to win prizes if they find a Gold Instant Win Pin in their envelope. The odds of finding a gold pin this year are 1 in 27, with 11,000 of these pins in circulation. Gold Pin Winners can register their gold pins to win one of 11 Grand Prizes (including a 2010 Honda CRV sponsored by Kentuckiana Honda Dealers). Pin redemption locations include 11 Walmart Supercenters, 10 area Kroger stores, and several other locations. For a complete list of prizes and pin redemption locations, visit www.kdf.org.
Again in 2010, the Derby Festival Pegasus Pin Sponsorship Grand Prize Drawings will be broadcast on WAVE 3 TV. One Grand Prize will be drawn on each of the 6 p.m. and 11 p.m. WAVE 3 TV newscasts beginning Thursday, May 6 through Wednesday, May 12 (excluding Saturday, May 8 and Sunday, May 9). To be eligible for the prize drawings, entries must be received no later than 5:00 p.m., Tuesday, May 4, 2010.
Started as an awareness campaign for the not-for-profit civic celebration in 1973, the plastic pins are now one of four primary sources of funding the Derby Festival events. It has become a way for the community to have ownership in the Festival and show their pride in the region's largest celebration.
