They're Off History

Borrowing a phrase from the horse racing industry, the annual They're Off! Luncheon is the first official event on the Festival's main two-week event schedule. It addition to kicking off the Festival's spring activities, the Luncheon also honors distinguished individuals or groups by presenting the Golden Horseshoe Award and the Distinguished Service Award. Theyre Off History 1

Developed by Festival co-founder Ray Wimberg, the "They're Off! Luncheon" was first held in 1957 with a modest audience of 200. That initial Luncheon honored former jockey Roscoe Goose, who had been the rider of 1913 Kentucky Derby winner Donerail, a 90-1 shot.

Held prior to the Derby Festival Opening Ceremonies: Thunder Over Louisville, the They're Off! Luncheon is the time-honored kick-off of two weeks of community celebration. Also a traditional feature of the luncheon, each guest is invited to join in the annual toast to the Festival with their commemorative Derby Festival glass provided by Pepsi-Cola.

Guests at the They're Off! Luncheon have seen a number of historic moments. The concept for the Breeder's Cup was first introduced by John Gaines at the 1982 luncheon. Past speakers have included Mike Ditka, Rick Pitino, Denny Crum, Howard Cosell, Hank Aaron, Phil Simms, George Plimpton, Bettina Gregory, Bob Costas and Al McGuire.

Begun in 1957, the second year of the Festival, this elaborate luncheon has become one of the Festival's most anticipated events. Tickets normally sell out quickly as the Luncheon is attended by member of many civic, professional and luncheon clubs. Click here to view previous speakers.